ART OF THE SQUARE, 2023
Development, implementation and communication of Ritter Sport’s first own NFT collection
GOALS
— entry of the brand into the web3 cosmos as an early adopter
— explore possibilities for brands in the crypto space
CHALLENGES
— Transfering an iconic brand into an entirely new context
— Credibility vs Accessibility — How can we be percieved as a serious player in the crypto community and make that space accessible for Ritter Sport fans at the same time?
KEY FIGURES
256 collectibles launched
670k impressions on Social Media (IG, X)
25 percent maximum interaction rate (X)
Public sale sold out after 7hours
1 brand ambassador from the founding era of the company – Clara Ritter herself
