RITTER SPORT NUT SELECTION, 2025
Redesign for Ritter Sport Nut Selection, one of the brand’s core and most iconic sub-ranges
GOALS
— modernise Nut Selection’s appearance
— communicate the sub-range’s USP: This chocolate is full to the brim with all the best whole nuts
— keep key identifiers
— improve appetite appeal
STRENGTHS
— mouth-watering new visuals – a yummy new look that exudes naturalness, taste and quality without coming across too polished or artificial
— engaging and dynamic layout
—added appetite appeal and naturalness through new flavour identifier
— significantly improved recognisability on shelf (search time ≤ 1 sec)
