RITTER SPORT PROTEIN, 2025/26
Creation of a new sub-range of protein-rich chocolate
GOALS:
— establish a new sub-range within the Ritter Sport product portfolio, incl. colour system, tone of voice, imagery
— use the first mover position to define the visual codes for the category
— precisely communicate USP
— International compatibility
STRENGTHS
— distinct and unique appearance, yet unmistakably Ritter Sport
— USP communication: Strong focus on power and energy – from Key Visual to Appetite Appeal
— Fresh and engaging appearance for the new sub-range – with benchmark potential!
— 360° Attention to Detail™
LAUNCHES
— Italy: Week 40/2025
— Germany: Week 02/2026
— Further markets tba
