RITTER SPORT MINI, 2023/24
Redesign of the mini sub-brand, including primary packaging, SKUs, POS
GOALS
— Strengthen brand awareness through bold typography and dynamic product images on pack
— international adaptability
— flexible design system for future range extensions
STRENGTHS
— on brand: The new mini towers are unmistakably Ritter Sport
— strong focus on variety and sharing
— flexible and intuitive basis for new products & Limited Editions
— return of the iconic tray (“Schiffchen“)
— zero plastic secondary packaging
— maximum visibility of the product
— 360° Attention to Detail™
KEY FIGURES
248 percent increase in sales one year after launch
7 line extensions and Limited Editions since launch (intl.)
5 language sets of core range for international markets
